About

In May of 2017 while living in Lakeland, Florida and
playing basketball, J-Mac designed the initial
concept of the HEROES brand. By February of
2018, the team released our first drop and held a
pop-up in J-Mac's hometown of Muncie, Indiana as
well as a private digital clientele launch to clients,
friends and family.

J-MAC'S LOCKER

”I could’ve given up a million times but it’s just not in me. A purist in the game the time has finally come. I’m excited because creating and bringing ideas to life is the most gangster-ish shit in the world to me. Shoutout to my mom for making me believe I could draw anything without her help and for letting me change my clothes 2-3x a day as a kid for no reason at all. Each piece in this first collection displays art that I feel pays homage to my hand in hand connection with the culture. All items are limited and are made with exceptional quality.”